In the past, I've gone wrong by using the well-known "purple shampoo" When I did more research, I realized "blue shampoo" is the way for me to go. Using this item one time, I followed the directions, I washed twice, I used enough to coat yet not overdo it (roughly 1 1/2 tbsp worth) Out of the bottle, I love the thickness of the conditioner, yet it spreads and covers thoroughly and easily, your hair immediately feels silky and you can easily glide your comb/brush/fingers through it. I carefully used my wide tooth calm, pinned up my hair, and went on with my shower, roughly 10 minutes later I thoroughly rinsed with warm/cool temperature water Immediately out of the shower I felt like I didn't notice a difference. I was like "OK it's a nice conditioner" but then I started blow drying! My way too orangish toned , too bright blond hair, with roots, looked amazingly even, more toned down, you could still see the roots, obviously, but everything looked softly muted. Which made me so happy and feel less insecure I originally lighten my hair so I could use pretty colors such as pinks & purples When those colors washed out, I was left with orangey blonde hair. Not cute. Only a few times in my life have I've been able to achieve a true white platinum on my own But, definitely follow the directions, and follow the color guides. Just because you have blonde hair does not mean the purple is the right shade for you! Be honest and realistic about what color your blonde truly is, and go from there. Many people find that using the blue toned shampoos and conditioners is exactly what they've been searching for all along Would have been five stars, except for the smell. It's a little too strong, a little too floral, thankfully it does wear off